Friday, 23 January 2015

Sneak peek (new ready to wear pieces )

Here are some of the new designs to expect next month . Yes we have new ready to wear pieces to be available soon. From our maxi dresses, mini and midi dresses,  maxi print skirts and bralets and many more. Sizes 6 to 12 will be available (pre orders are also available ).

Monday, 19 January 2015

Hęmera:Fashion friends

Ozinna of stylevitae.com looks gorg in our print bralet. We love how she styled it with the green pants. Be sure to share a pic of yourself in your very own hęmera piece. 

Thursday, 15 January 2015

Weekly Updates:

Hęmera will be having its campaign shoot next month.
Also new set of our ready to wear pieces for both men and women will be out next month.
  We are also excited to announce that we would be launching officially this June.  Yes we are excited,  as we would be putting our first collection ever together, just in time for summer.
Our casual tees will also be out next month.
For those who need their bespoke outfits for that special event. Contact us, let's talk fabric and style: wearhemera@gmail.com
08066825301.

Fashion friends we made in 2014

For those who showed Hęmera  love by patronising us. We say thank you and look forward to this new year. And to making more fashion friends . #shophemera  #wearhemera

Designer Insight : Brand Definition

My name is Adeosun Toluwalase.  And am here to define the brand Hęmera.  I feel it's essential I let people know what Hęmera is all about and what the brand represents. It is solely my responsibility to define Hęmera and dictate to the public how they should feel and think when they hear or  wear Hęmera.
The most common questions I get is why the name Hęmera?  What does it mean?   I was having a research with a friend on names for my brand.  I didn't want my name in it or something that was  related to me. I just wanted a simple name. Hęmera was a Greek goddess although not popular. But I liked the name and stuck to it.
     Hęmera  represents my personal edge to creativity, my love for prints and simplicity and also my over all desire to overwhelm consumers with unique and amazing garments.
Before jumping into production, I asked myself a few questions . I didn't want to rush into the designing process without properly defining how I wanted people to feel when wearing my brand.
Which leaves me to this question
HOW DO I WANT CONSUMERS TO FEEL WHEN WEARING HĘMERA ?
        The truth is I want them to feel they are wearing "something of value" not just a garment. I want them to be excited just by seeing and owning a piece from the brand . They should feel confident , like  they are a step above the rest in terms of fashion.
People always ask me who am I as a designer.  And honestly all I can say is nothing beats the feeling of creating something people love, adore and see as something of value . My main aim is to keep making clothes people want to be associated with. I love prints, mixing them up but still with an edge of course. Simplicity is key. To sum it up, as a designer I love trying out new things, seeing things from a different view and simply trying to infuse this to my designs.

I know there are a lot of designers and the big question here is why should people buy Hęmera ? 
           But my question why shouldn't people own a Hęmera piece, seeing as it provides unique garments , good quality all at accessible prices.  I can't impose why people should  buy hęmera.  I feel it's something they should experience by themselves . I really want the brand to speak for itself and for people to see that and buy it for that reason . And for them to embrace my expression of creativity in form of clothing.
  I just wanted to give an insight on what hęmera is all about.

Introducing the Hęmera brand

Welcome to the official blog for Hęmera.

Hęmera is a  contemporary ready to wear brand  featuring fabrics for the stylish man and woman of ages 16 to 40. Hemera is unique as it offers exceptional quality  garments at accessible prices. The brand is based in Lagos, Nigeria. Founded by Adeosun Toluwalase.

 We would be giving updates on here, sharing pictures of our pieces and our fashion friends. 
    Happy new year !!!! Are u as excited as we are to start the new year. So many exciting news coming your way. We launch officially this 2015.