Designer Insight : Brand Definition

My name is Adeosun Toluwalase.  And am here to define the brand Hęmera.  I feel it's essential I let people know what Hęmera is all about and what the brand represents. It is solely my responsibility to define Hęmera and dictate to the public how they should feel and think when they hear or  wear Hęmera.
The most common questions I get is why the name Hęmera?  What does it mean?   I was having a research with a friend on names for my brand.  I didn't want my name in it or something that was  related to me. I just wanted a simple name. Hęmera was a Greek goddess although not popular. But I liked the name and stuck to it.
     Hęmera  represents my personal edge to creativity, my love for prints and simplicity and also my over all desire to overwhelm consumers with unique and amazing garments.
Before jumping into production, I asked myself a few questions . I didn't want to rush into the designing process without properly defining how I wanted people to feel when wearing my brand.
Which leaves me to this question
HOW DO I WANT CONSUMERS TO FEEL WHEN WEARING HĘMERA ?
        The truth is I want them to feel they are wearing "something of value" not just a garment. I want them to be excited just by seeing and owning a piece from the brand . They should feel confident , like  they are a step above the rest in terms of fashion.
People always ask me who am I as a designer.  And honestly all I can say is nothing beats the feeling of creating something people love, adore and see as something of value . My main aim is to keep making clothes people want to be associated with. I love prints, mixing them up but still with an edge of course. Simplicity is key. To sum it up, as a designer I love trying out new things, seeing things from a different view and simply trying to infuse this to my designs.

I know there are a lot of designers and the big question here is why should people buy Hęmera ? 
           But my question why shouldn't people own a Hęmera piece, seeing as it provides unique garments , good quality all at accessible prices.  I can't impose why people should  buy hęmera.  I feel it's something they should experience by themselves . I really want the brand to speak for itself and for people to see that and buy it for that reason . And for them to embrace my expression of creativity in form of clothing.
  I just wanted to give an insight on what hęmera is all about.